購物網(wǎng)介紹-中英介紹
模式簡介：
購物網(wǎng)是覆蓋IT產(chǎn)品全生命周期的綜合信息應用平臺，將貫穿IT產(chǎn)品從誕生消費意愿到購買直至以二手交易的形式再次賣出的完整過程。
購物網(wǎng)購網(wǎng)鮮明的特點是具備產(chǎn)品價格、性能比較，具備B2C、B2B交易功能。完美實現(xiàn)產(chǎn)品售前、售中、售后的三大階段的信息應用——消費前貨比三家；消費過程中直接在線購買；購買后在線聚合互動產(chǎn)品應用信息；
小熊比購網(wǎng)出色的信息采集處理系統(tǒng)——熊掌引擎，利用先進的信息、數(shù)據(jù)采集技術(shù)，小熊比購網(wǎng)可對既定網(wǎng)站的信息、內(nèi)容實施內(nèi)容采集，并進行數(shù)據(jù)關聯(lián)，匹配等格式化處理。可以實現(xiàn)高效匯聚海量信息的網(wǎng)站內(nèi)容生產(chǎn)方式。
產(chǎn)品全生命周期在比購網(wǎng)的應用
用戶角色：對于最終消費者、經(jīng)銷商、廠商這三種網(wǎng)站用戶而言，比購網(wǎng)也扮演著不同的角色。實例如下——
最終消費者應用角色
小熊比購網(wǎng)對最終消費者的應用角色
IT產(chǎn)品經(jīng)銷商應用角色
購物網(wǎng)對IT產(chǎn)品經(jīng)銷商的應用角色
IT產(chǎn)品經(jīng)銷商借助比購網(wǎng)，既可以開展網(wǎng)絡宣傳，發(fā)布產(chǎn)品價格信息，還可以直接銷售。
應用B2B模式后，甚至可以方便的實施渠道內(nèi)調(diào)貨……
IT產(chǎn)品廠商應用角色
對于IT產(chǎn)品的廠商而言，也可以利用比購網(wǎng)作為宣傳的陣地和平臺——
建立品牌特區(qū)，獲取直接客戶的消費心聲；
定向發(fā)布“搶客”廣告，購買前改變消費決斷；
通過產(chǎn)品社區(qū)和消費者交流；
獲得消費信息報告；
開展數(shù)據(jù)庫營銷；
購物網(wǎng)盈利價值模型
購物網(wǎng)的盈利價值涵蓋IT產(chǎn)品數(shù)據(jù)庫、IT資訊網(wǎng)站；經(jīng)銷商B2B交易平臺；IT產(chǎn)品B2C、C2C銷售平臺；以及基于巨大讀者群和數(shù)據(jù)庫建立的產(chǎn)品營銷顧問、咨詢平臺。
購物網(wǎng)盈利價值模型
BearGoo.com將是眾多盈利價值的主要承載平臺，也是貫穿所有子系統(tǒng)的IT產(chǎn)品庫平臺。擁有了較為全面的IT產(chǎn)品數(shù)據(jù)庫的同時，由于價格比較功能的應用。可以滿足讀者查詢產(chǎn)品性能參數(shù)和價格的需求，使得BearGoo.com的媒體價值的到彰顯。因此，利用BearGoo.com平臺開展國內(nèi)常見的經(jīng)銷商付費報價（類似分類信息廣告）業(yè)務成為首要盈利點。
既有海量的產(chǎn)品信息，也有付費經(jīng)銷商客戶，利用BearGoo.com的媒體平臺，順應產(chǎn)生B2C的業(yè)務模式。向愿意開展電子商務業(yè)務的經(jīng)銷商客戶提供網(wǎng)上店鋪服務。從而生成B2C盈利點。
大量的B2C網(wǎng)店的存在必然導致經(jīng)銷商之間存在商品信息的流轉(zhuǎn)，和商品二次流通的需求。將系統(tǒng)內(nèi)的經(jīng)銷商類客戶的B2B需求整合起來，匯集成為經(jīng)銷商之間的商品流通平臺。實現(xiàn)商品的批發(fā)銷售和商品信息的互通有無。
如前文所述，在擁有大量消費者會員時，向會員提供IT產(chǎn)品二手交易平臺也是滿足消費者的需求之一。是在整個IT產(chǎn)品信息應用鏈條中不可缺少的最終端環(huán)節(jié)。
有了龐大的用戶，注冊會員，以及經(jīng)銷商數(shù)據(jù)庫。經(jīng)過對消費行為數(shù)據(jù)的分析，將獲得各類產(chǎn)品消費動向，以此衍生出數(shù)據(jù)庫營銷以及相關營銷咨詢業(yè)務，并產(chǎn)生營銷咨詢盈利點。
而網(wǎng)站內(nèi)容平臺，由小熊在線Beareyes.com.cn網(wǎng)站承載，一如既往的向大中華區(qū)網(wǎng)民提供IT產(chǎn)品資訊、產(chǎn)品評測、交互論壇服務。主要盈利模式為廣告和經(jīng)銷商收費信息。此部分的產(chǎn)品數(shù)據(jù)庫也是整個系統(tǒng)的底層平臺，所有的內(nèi)容都將以產(chǎn)品數(shù)據(jù)庫為主要線索，來組織各種內(nèi)容。
技術(shù)實現(xiàn)
IT產(chǎn)品信息采集：信息采集部分，我們稱之為熊掌數(shù)據(jù)采集引擎。我們應用了搜索引擎技術(shù)，來采集既定網(wǎng)站的信息。通過制定信息采集規(guī)則來獲得格式化的數(shù)據(jù)，保存于采集數(shù)據(jù)庫。經(jīng)過數(shù)據(jù)分析、比對、關聯(lián)等一系列處理后，衍生出符合我們應用要求的各類型成品數(shù)據(jù)，例如，IT產(chǎn)品信息數(shù)據(jù)庫、IT經(jīng)銷商數(shù)據(jù)庫、IT產(chǎn)品價格數(shù)據(jù)庫等。
信息采集處理過程：
網(wǎng)站運營者根據(jù)運營目標，列出采集網(wǎng)站目標。數(shù)據(jù)采集模版編輯根據(jù)既定目標網(wǎng)站，編寫數(shù)據(jù)采集模版。采集引擎根據(jù)所部署的采集模版和采集計劃進行數(shù)據(jù)采集，并將采集來的原始數(shù)據(jù)保存與采集數(shù)據(jù)庫。數(shù)據(jù)處理中心根據(jù)規(guī)則，對數(shù)據(jù)進行自動或人工的除錯，歸并等系列處理步驟。此后，數(shù)據(jù)中心輸出成品數(shù)據(jù)進入到IT產(chǎn)品數(shù)據(jù)庫服務器供網(wǎng)站W(wǎng)EB系統(tǒng)使用。經(jīng)網(wǎng)站W(wǎng)EB系統(tǒng)，輸出至互聯(lián)網(wǎng)，供網(wǎng)站讀者瀏覽。
技術(shù)指標
系統(tǒng)采集網(wǎng)站的數(shù)量和規(guī)模
據(jù)運營目標——“讓網(wǎng)民方便的使用比購網(wǎng)進行IT類產(chǎn)品信息應用”為依據(jù)，靈活增減采集網(wǎng)站。本系統(tǒng)在有限目標內(nèi)可根據(jù)需要靈活增減采集網(wǎng)站。目前在進行中的采集網(wǎng)站為8個。
采集目標網(wǎng)站的頻度
對于各網(wǎng)站多長時間采集更新，以及多少時間內(nèi)更新多少個價格實質(zhì)是價格更新頻度的問題。我們的目標是，通過合理部署智能采集計劃，使我們的采集達到逼近對方網(wǎng)站價格更新頻度。也就是說我們將達到和對方網(wǎng)站同步更新的目標。目前進行中的頻度是每24小時更新一次，通過部署更多的硬件和帶寬資源，即將實現(xiàn)2-4個小時的更新頻度目標。這意味著，只要我們的目標采集網(wǎng)站有新產(chǎn)品，新價格和新的經(jīng)銷商信息，我們可以在2-4小時內(nèi)反映到我們的網(wǎng)站上。
Introduction of Beargoo.com
General Introduction to Mode of Beargoo.com:
Beargoo.com covers the comprehensive information of application platform in overall lifecycle of IT products, which shall run through the integral course from buying to selling of IT products in the form of second-hand transactions.
The distinct characteristic of Beargoo.com is high cost-performance, which possesses with B2C and B2B trade function. It can perfectly realize the information application in three major stages of before selling, selling and after selling - -get a good buy by shopping around before consuming; direct on-line purchases in the process of consumption; the application information integration of interaction online products after buying;
Outstanding information collection process system in Beargoo.com - -“Bear paw” engine, Applying the advanced information and data acquisition technology, beargoo.com may implement the content collection for information, and format the data correlation and data matching of assigned web site. And also can realize that assembling of innumerous information of website with high-efficiency .
Application of whole life cycle of the products in beargoo.com
User role: As to final consumer, distributor, manufacturer of these three kinds of website users, beargoo.com is also playing a different role. Example as follows:
User role of final consumers
User role of final consumers in beargoo.com
The user role of IT products distributor
The user role of IT products distributor in beargoo.com
IT products distributor shall promote public propaganda online through Beargoo.com for issuing the price of products and direct selling as well.
After using B2B mode, goods transferring in the implementation channel is also applicable……
User role of IT products manufacturer
As to the manufacturer of IT products, it is applicable to use beargoo.com as the position and platform of propaganda - -
Establishing the brand special zone; obtaining the heartfelt wishes form direct customer;
Releasing the "attracting the guest" advertisement; orientation in changing the consumption resolution of customer before buying;
Communicating with consumers through the products community;
Obtaining the consumption information report;
Launching the marketing strategy of the database ;
Beargoo.com profit value model
Beargoo.com profit value of network contains IT products database, IT information website; distributor B2B trade platform, products B2C of IT, C2C selling platform, and products marketing advisor, consultation platform which established on the basis of enormous readers and database.
Beargoo.com profit value model
Beargoo.com. shall be the main bearing platform of numerous profit value, and also the IT products storehouse platform of running through all subsystems as well, which processes the comparative overall IT products databases. It may meet the requirements of readers for inquiring the parameter of properties of product and demand of the price due to the application price comparable function. So as to highlight the media value of Beargoo.com. Therefore applies Beargoo. com platform to launch common domestic offer (similar to the classified information advertisement) of distributor has become primary profits business.
There are innumerous products information and pay distributor customer, which use the media platform of Beargoo.com.; comply with the business mode of producing B2C; offer online shop service to the distributor who like to launch e-commerce business. Therefore produce B2C as the profits point.
The existence of a large number of B2C network shops must lead to the fact that the circulating of information of the goods exists between the distributors, and demand for circulating of two times goods as well. Systematic customers of distributors inside the B2B demand shall be integrated, so as to become the platform of circulation of commodities between distributors. Therefore it realize the information of the goods in batches and selling to exchange with each other.
As stated in preceding paragraphs, while there are large number of consumer members, offering the second hand trade platform of IT products is also one of the service to meet the demands of consumer member, which is the indispensable terminal link in the chain of the whole IT product information application.
There are large number of users, registered members and distributor database. Through the analysis on consumer behavior data, it shall obtain all kinds of products consumption tendencies, so as to derived out the database marketing and relevant marketing consultation service, as well as produced profit point of marketing and consulting.
As to the website content platform, it shall be the duty of Beargoo.com online service, which offers IT information of products, products assessing and testing, and mutual forum to the netizen of mass China district as before. The main profit mode is advertisement and distributor pay information. The products database of this part is also the platform of ground floor of the whole system, all contents shall be treated as the main clue by products database, so as to organize various kinds of contents .
Technology realization
IT product information collection: the part of information collection, we call that the “bear paw” data collection engine. We used the technology of the search engine to collect the information of set websites. Obtain the formatted data through the establishment of data collection rule and keep it in the database collection. Through a series of process of data analysis, data comparison, and data association the derive all kinds of finished product to meet the our application requirements, for example, IT product information database, IT distributor's database, and IT product cost database, etc..
Process of information collection:
The network operator of websites shall list website objective in accordance with the purpose of management. The data collection editor shall edit the data collection model according to the assigned website, the work of collection engine shall perform data collecting process according to the deplored data model and collecting plan; as well as collecting the initial data and database collection. According to the relevant regulation the data processing centre shall carry on the automatic or artificial serial treatment such as rectification and merging, etc.. Thereafter, the data centre output the finished product data and entered into IT products database server for the application of website WEB system, pass website WEB systems, output it to Internet, and for website readers.
Technical specification
Quantity and scale of system collection websites
According to the purpose of management - -" let the netizen convenient to using the IT product information application in beargoo.com" is an basis, increasing, decreasing and collecting websites flexibly. This system may increase and decrease collection websites flexibly according to the requirement of this system in the limited objective. Present collection websites in process are 8.
The frequency of the targeted collection website
As to the problem of how long upgrade the collection, and how long to upgrade how many prices essence is the problem of price upgrade frequency. Our objective is: through disposing intelligence rationally, make our collection reach and approach the price of the upgrade frequency of other website. That is to say that we will reach and synchronous goal that upgrade of the other website. The frequency at present is upgrading once every 24 hours, through disposing more hardware and bandwidth resource, it shall realize the goal of renewal frequency for 2-4 hours. This means, so long as our goal is gathered websites have new products, new price and new distributor information, we can reflect it on our websites within 2-4 hours .
2012.12.31