商務(wù)廣告翻譯-中英對照
橄欖油：用“非主流”理念再創(chuàng)一片藍(lán)海
宋青
Betis Olive Oil: Exploring potential markets with “non-stream ideas”
Song Qing
在充分競爭的食用油大行業(yè)中，橄欖油是一個正在蓬勃發(fā)展的細(xì)分行業(yè)。在多個大大小小的品牌的共同努力下，消費(fèi)者在腦海中已經(jīng)給橄欖油貼上了綠色、健康、多用途、高檔等標(biāo)簽，從品牌專業(yè)角度看，已經(jīng)具有了品類認(rèn)知。
In the fiercely competitive edible oil market, olive oil is a thriving subsector. The joint-effort from different brands has impressed the customers that olive oil is nature, health-friendly, multi-use and top-grade. From the perspective of brand-cultivation, there is a good common view coming into being in customers’ mind.
根據(jù)海關(guān)數(shù)據(jù)顯示，2011年，我國橄欖油進(jìn)口總量為32898噸，同比增長55%，相比于2002年605噸的進(jìn)口量，十年內(nèi)整體橄欖油的年進(jìn)口量增長近55倍。從行業(yè)進(jìn)口趨勢看，初榨橄欖油的進(jìn)口占比加速提升，2011年初榨橄欖油占比已經(jīng)達(dá)到了92%。從產(chǎn)地上看，西班牙、意大利和希臘是中國目前主要的橄欖油進(jìn)口來源國。
According to statistics from the Customs, in 2011, the gross import of olive oil amounted to 32,898 tons, an increase of 55% over the previous year, and compared to the 605 tons in 2002, the annual import of olive oil has increased for almost 55 times in the past ten years. In terms of the imported categories, the import of extra virgin olive oil has increased in a large scale in that in 2011, it has possessed 92% in the overall imported olive oil. In light of the producing area, Spain, Italy and Greece are China’s major olive oil suppliers.
經(jīng)過仔細(xì)的市場分析，利營銷有限公司董事長陸文金和團(tuán)隊(duì)認(rèn)為，橄欖油行業(yè)正是一片理想的藍(lán)海，而2008年正是一個絕好的切入時機(jī)，此時一旦領(lǐng)先，步步領(lǐng)先。當(dāng)年，青營銷有限公司注冊成立。Golden Olive是金歐利公司的英文名，也明明白白的標(biāo)示了它的主營業(yè)務(wù)：橄欖油。
With a thorough market analysis, Lu Wenjin, the president of Golden Olive Marketing Limited Corporation in Qingdao, and his team believe that olive oil is a promising market and 2008 is the time for penetrating the market as it goes like “A lead in time, a lead forever”. As a result, 2008 witnessed the birth of Golden Olive which is the English name for this marketing corporation, clearly showing its major business—Olive oil.
自成立以來，金公司全力推廣“貝”品牌。貝是西雷斯和利貝雷斯公司的明星品牌。該公司成立于1914年，有著悠久的橄欖油生產(chǎn)歷史，位列西班牙十大橄欖油出口商之一。公司位于以盛產(chǎn)高品質(zhì)初榨橄欖油而聞名世界的安達(dá)盧西亞大區(qū)。
Since its establishment, Golden Olive Corporation has been promoting “Betis” – a star-brand for olive oil by TORRES Y RIBELLES, S.A. TORRES Y RIBELLES, S.a Company was founded in 1914, and with the long history in producing olive oil, it ranks top ten among olive oil exporters in Spain. This company is located in Andalusia region which is famous for rich high-quality extra virgin olive oil.
2013.9.18