整車產(chǎn)品市場(chǎng)定位翻譯-中英對(duì)照
2006年我國(guó)人均GDP首次超過了2000美元，預(yù)計(jì)到2020年將達(dá)到3000美元，中國(guó)經(jīng)濟(jì)發(fā)展正式進(jìn)入了人均GDP2000－3000美元的關(guān)鍵時(shí)期。從美日歐國(guó)家的汽車普及歷程看，人均GDP1000－3000美元是汽車普及率上升最快的一個(gè)時(shí)期，在人均GDP1000美元之時(shí)，美日歐汽車擁有量平均9～20輛/百人；當(dāng)達(dá)到3000美元時(shí)，平均20～50輛/百人，我國(guó)距離此水平還有相當(dāng)大的差距。
從近年情況看，在乘用車領(lǐng)域中，轎車銷量的增長(zhǎng)既具有較高的速度又具有較好的穩(wěn)定性。后期轎車將繼續(xù)保持較快的增長(zhǎng)速度。
中國(guó)轎車消費(fèi)雖然有強(qiáng)勁的增長(zhǎng)潛力，但必將受到來自環(huán)境、土地、石油能源等多方面的制約。油價(jià)上漲、道路不足導(dǎo)致交通擁擠、大城市空氣質(zhì)量超出人的生理承受極限等因素都將制約汽車消費(fèi)的過快增長(zhǎng)。
下圖反映了樂觀與保守估計(jì)未來我國(guó)轎車市場(chǎng)需求，可以看出，即使是保守的預(yù)測(cè)，到2015年，我國(guó)轎車需求也將超過1100萬輛。
3.4.4 整車產(chǎn)品市場(chǎng)定位
GA1系列車型產(chǎn)品的發(fā)動(dòng)機(jī)排量在1.8-2.4L之間。產(chǎn)品是動(dòng)感與舒適、操控與安全、質(zhì)量高標(biāo)準(zhǔn)的結(jié)合；其設(shè)計(jì)、配置、技術(shù)的先進(jìn)和充分的空間擴(kuò)展，將成為自主品牌中高級(jí)轎車的標(biāo)桿車型。
GA1車型系列產(chǎn)品將憑借外形、尺寸優(yōu)勢(shì)及優(yōu)良的品質(zhì)搶占中級(jí)車的高端市場(chǎng)、中高級(jí)車的低端市場(chǎng)和中端市場(chǎng)。
相對(duì)于其他自主品牌產(chǎn)品，GA1系列車型占有性能和品牌的優(yōu)勢(shì)；對(duì)于合資品牌，GA1系列車型性能質(zhì)量接近、具有價(jià)格優(yōu)勢(shì)。
3.4.5 GA1系列車型的市場(chǎng)占有率和產(chǎn)品銷售預(yù)測(cè)
GA1車型基本型產(chǎn)品將于2010年投放市場(chǎng)，隨后會(huì)有基于同一平臺(tái)的其它變形產(chǎn)品和換代產(chǎn)品跟進(jìn)。根據(jù)市場(chǎng)占有率的目標(biāo)，分年度整車產(chǎn)品銷量預(yù)測(cè)如下：
GA1系列車型的產(chǎn)品銷量預(yù)測(cè)（萬輛）
年 份 GA1系列車型銷量
GA項(xiàng)目一期排產(chǎn)計(jì)劃
廣汽部件和江森自控從自身發(fā)展以及GA自主品牌產(chǎn)品規(guī)劃需要出發(fā)，建設(shè)內(nèi)飾系統(tǒng)生產(chǎn)基地，產(chǎn)品滿足廣汽集團(tuán)乘用車項(xiàng)目的配套需求，超前做好產(chǎn)品的檢測(cè)、認(rèn)證、試裝等工作，實(shí)施計(jì)劃與整車同步。
3.4.6 轎車內(nèi)飾件市場(chǎng)的發(fā)展
1）汽車塑料零部件應(yīng)用日益廣泛
隨著汽車技術(shù)的發(fā)展，塑料零部件在整車上的應(yīng)用越來越廣泛。按功能應(yīng)用主要分為三類：內(nèi)飾件、外裝件、功能結(jié)構(gòu)件。如保險(xiǎn)杠、儀表板、座椅、頭枕等制品、燃油箱、發(fā)動(dòng)機(jī)和底盤上的一些零件等。
為了滿足汽車工業(yè)發(fā)展的需求，汽車塑料的品種和應(yīng)用范圍不斷擴(kuò)大。20世紀(jì)90年代，發(fā)達(dá)國(guó)家汽車平均用塑料量是：100～130kg/輛，占整車整備質(zhì)量的7%～10%；目前，發(fā)達(dá)國(guó)家汽車平均用塑料量達(dá)到300kg/輛以上，占整車整備質(zhì)量的20%。預(yù)計(jì)到2020年，發(fā)達(dá)國(guó)家汽車平均用塑料量將達(dá)到500kg/輛以上。
我國(guó)經(jīng)濟(jì)型轎車每輛車塑料用量為50～60kg；我國(guó)中、高級(jí)轎車基本為發(fā)達(dá)國(guó)家引進(jìn)車型，汽車塑料的應(yīng)用量基本與發(fā)達(dá)國(guó)家上世紀(jì)90年代水平相當(dāng)，為100～130kg/輛。
Per capita GDP of our country has already exceeded 2000 dollars for the first time in 2006. It is estimated that it will reach 3000 dollars by 2020. The
development of Chinese economic has formally entered into the key period of 2000- 3000 dollars of per capita GDP. The popularizing course of automobile of
European country, America and Japan indicates in the period of per capita GDP of 1000-3000 dollars is the most fast growth period of automobile
popularization. In the period that the per capita GDP is about 1000 U.S. dollar, the automobile owning amount in European country, America and Japan is about
9- 2 per one hundred person on average; when the GDP reaches 3000 dollars, the automobile owning amount in European country, America and Japan is about 20- 5
per one hundred person on average. There is sizable disparity from this level in our country.
By studying the situation in recent years, in the auto field of passenger car, the growth of the sales volume of auto has a higher speed and a better
stability. The sales volume of auto will continue keeping faster growth rate on later stage.
Although Chinese has powerful growth potential for auto consumption, it will encounter the restriction in many aspects, such as environment, land, and
petroleum energy, etc. The fast growth of the auto consumption shall be restricted by the factors such as the rise of the oil price, lacking of road to cause
traffic jam, and air quality exceed beyond physiological limit of people in big city.
The following chart indicates the optimistic and conservative estimation for the auto market demand of our country in the future. From this chart we may find
out, the auto demand of our country will exceed 11 million by 2015 even in the conservative prediction.
2008-2015年轎車需求測(cè)算（萬輛）：Estimation of auto demand (Ten thousand)
樂觀估計(jì)：Optimistic estimation
保守估計(jì)：Conservative estimation
3.4.4 Market orientation of completed auto products
The engine capacity of the GA1 series products is between 1.8-2.4L. The products are the high quality combination of dynamic, comfortable, controlling, and
security; the advanced design, configuration, technology and the expansion of abundant space of the GAI series shall be the pilot products of the middle-and
-high-ranking auto of proprietary brand.
The serial products of GA1 will grab market share of the middle grade auto of high end market, middle-and-high-ranking auto of the low end market and
intermediate market through its appearance, advantage of size and excellent quality.
Compared with the other proprietary brand products, the GA1 series have the advantages of performance and the brand; compared with joint-venture brand, GA1
series have advantage of close performance quality and prices.
3.4.5 Occupation rate of market of the GA1 series and sales forecast of the products
The basic model of GA1 products will be put on market in 2010, and the other variation products and regeneration product based on the same platform shall be
followed up afterwards. According to the occupation rate of target market, the annual sales volume of completed auto products to predict is as follows:
The predicted sales volume of the products of the GA1 series (Ten thousand)
Year
Sales volume of GA1 series
Production arrangement of the first stage of GA project
Oriented from the planning demand of proprietary brand products and the development of its own, Guangzhou Automobile Group Co., Ltd. and Johnson Controls
build the systematic production base of interior decorations. The products may meet the demand for the project that the products and configuration
requirements of Guangzhou Automobile Group Co., Ltd; implement the working procedure in advance such as products testing, authentication and package, etc.
The implemented plan shall keep in pace with the plan of completed auto.
3.4.6 Market development of the auto interior decoration
1) The plastic spare part of automobile is used extensively with each passing day
With the development of automobile technology, the plastic application on the completed auto of spare part is more and more extensive. It may be divided into
o three categories according to its function: inside decorative parts, exterior decorative parts and functional parts such as bumper, instrument panel, seat,
back headrest, fuel tank, engine, some parts of chassis, etc.
In order to meet the demands of automobile industrial, the plastic variety of the automobile and application range are expanding constantly. In the 1990s,
the plastics amount applied in automobile of developed country is about 100- 130kg per car in average, which accounts for 7%- 10% of outfitting quality of
completed auto; at present, the plastics amount applied in automobile of developed country is over 300kg per car, which account 20% of outfitting quality of
completed auto. It is estimated by 2020, the plastics amount applied in automobile of developed country in average shall reach 500kg per car.
The plastics amount applied in automobile economical car of each auto of our country is about 50- 60kg; In our country, the medium and high grade car is
basically introduced from the developed country, the plastic application amount of the automobile is basically equal to lev
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